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  • Amazon Writing Samples

A selection of my published work at Amazon Ads, spanning product launches, user education, content architecture, and editorial. Click any link to read the full article.

  • Product Launch Content
I take products from PM briefing to published content: scoping outlines with product and engineering teams, drafting, running reviews, and publishing through a structured DITA/CMS pipeline
  • Netflix on Amazon DSP: When Netflix inventory launched on Amazon's programmatic platform, I created the launch content and designed the reusable template behind it, with tabbed cards and standardised callouts that now power similar launches across the catalogue.
  • Brand+ and Performance+: Launch content for Amazon's ML-driven campaign automation products, translating machine learning setup into steps any advertiser can follow.
  • Unified Reporting: Amazon Ads overhauled its reporting: new standardised metrics, new terminology. I wrote the content that carried 1.4M+ advertisers through the change without a support spike.
  • Ads Agent: Launch content for Amazon Ads' AI companion for planning, launching, and optimising campaigns.
  • Onboarding and Education at Scale
Content programs that turn new users into proficient ones, built from user research on where they actually get stuck.
  • Amazon DSP Knowledge Center: The onboarding hub for new users of Amazon's programmatic ad platform. I curated and developed the learning pathways around traders and agency users, the platform's largest audience.
  • Campaign and Bidding Education: Deep-dive guides and video scripts on campaign creation and bidding strategy, pairing formats to how users prefer to learn.
  • Amazon Ad Tag Manager API Guides: Developer-facing implementation guides covering country code and consent requirements, written for engineers, reviewed with engineers.
  • Content Architecture for AI-Era Discovery
Structuring content so it gets found and used by people, search engines, and AI agents.
  • Amazon Ads Support Center Redesign I led the redesign of the Support Center home page's nine user pathways, reorganising the full content library based on user research and mapping pathways against friction, engagement, and contact-rate data. I also closed the knowledge gaps limiting our AI support agents and restructured content to improve agent retrieval and utilisation.
  • Amazon Ads API Resources: The central knowledge base for Amazon's advertising APIs.
  • Editorial and thought leadership

“Underneath all of this sits a content design system I built: on-page navigation, search keyword architecture, tabbed cards, collapsible expanders, multimedia, and standardized callouts tied to policy and eligibility logic.”

  • Datassential Writing Sample

Wrote tenets for Datassential leveraging its values, culture, and ethics. Datassential specializes in food analytics.

  • Writing Samples

Wrote tenets for Datassential leveraging its values, culture, and ethics. Datassential specializes in food analytics.

Writing sample 1
Writing sample 2