Social Media Marketing – Writing Symphony

Grew social media followers 200%, reduced bounce rate 20%, increased seasonal enrollment 30%

Writing Symphony is a small, women-led organization in Seattle offering communication services to non-native English speakers (immigrants and migrants, largely from Asia, South Asia, and the Philippines). They needed to increase website engagement, brand awareness, and autumn/winter enrollment.

Google Analytics showed high bounce rates on course catalog page, low awareness of seasonal promotions, and low trust among first-time visitors. Limited marketing budget required data-driven, high-impact interventions.

Led a three-fold optimization strategy: website content redesign, keyword refinement, and social media campaign design based on data insights.

01

Google Analytics for quantitative metrics (page views, bounce rates, session duration, conversion rates) User feedback surveys for qualitative insights

02

Added search terms relevant to target audience: “ESL classes for children,” “tutoring,” “tuition,” “coaching classes.”

03

Campaign 1 (Special Course Promotions): Standardized template with clear value proposition, relevant age groups, enrollment CTA
Campaign 2 (Know Your Teacher): Highlighted teacher expertise and teaching inspiration

04

Content customization: Enhanced course catalog with tailored content and concise value propositions
Promotion banner placement: Positioned for visibility, highlighting in-demand courses (specialized writing, grammar)
Building trust: Replaced generic images with real photos, added video from founder sharing teaching philosophy